Ad Specialties Ad Specialties
About Ad Specialties (aka Promotional Products): Ad Specialties (Advertising Specialties), also known as promotional products, is a term that describes an extremely wide range of products with one thing in common: personalization. Anything that is decorated in a manner designed to promote anything may be considered an ad specialty item. However, the most commonly accepted understanding of ad specialties is printed goods such as cups, mugs, keychains, etc. that companies give away in the hopes of creating brand awareness. The following paragraphs, from Wikipedia, give more definition. Almost anything can be branded with a company’s name or logo and used for promotion. Common items include t-shirts, caps, keychains, posters, bumper stickers, pens, mugs, or mouse pads. The largest product category for promotional products is wearable items, which make up more than 30% of the total. Most promotional items are relatively small and inexpensive, but can range to higher-end items; for example celebrities at film festivals and award shows are often given expensive promotional items such as expensive perfumes, leather goods, and electronics items. Companies that provide expensive gifts for celebrity attendees often ask that the celebrities allow a photo to be taken of them with the gift item, which can be used by the company for promotional purposes. Other companies provide luxury gifts such as handbags or scarves to celebrity attendees in the hopes that the celebrities will wear these items in public, thus garnering publicity for the company's brand nameand product. Brand awareness is the most common use for promotional items at 12.59%. Other objectives that marketers use promotional items to facilitate include employee relations and events, tradeshow traffic-building, public relations, new customer generation, dealer and distributor programs, new product introductions, employee service awards, not-for-profit programs, internal incentive programs, safety education, customer referrals, and marketing research. Promotional items are also used in politics to promote candidates and causes. Promotional items as a tool for non-commercial organizations, such as schools and charities are often used as a part of fund raising and awareness-raising campaigns. A prominent example was thelivestrong wristband, used to promote cancer awareness and raise funds to support cancer survivorship programs and research. Samples of our Ad Specialty work |
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